Paid Online Marketing vs. Content
Jay Fleischman is one of those guys that just gets it. Jay publishes a great blog called Bankruptcy Practice Pro where he provides some wonderful information about managing and marketing a law practice. He is also one of the individuals behind the very successful Bankruptcy Law Network.
Recently, Jay had a post called “The Awful Truth About Paid Online Marketing“ where he has the nerve to tell us the nasty secret about pay-per-click advertising - it simply doesn’t work as well as you may think. To back up his position, he mentions a study called Banner Blindness.
What is banner blindness? According to our friends at Wikipedia, it is “a usability phenomenon in which a website visitor completely overlooks a banner. Such a banner may either be an advertising banner from an external site, or a banner that the serving site intends to use to promote content or a navigation link.”
Jay goes on to point out what I have been saying for some time, content is what will keep your readers Provide good content and you will get readers. You will get noticed and you will get what makes blogging great, incoming links. If there is one thing you must remember, content is king. You must provide good, up to date, relevant content.
Tags:Blogging Linking SEO
