Five Reasons to Start a Blog

September 5th, 2007 Author: Grant Griffiths

Small Business Computing has a post called Five Reasons to Start a Small Business Blog.

In the article, they point out 5 sound reasons to start a blog. They are:

Search Engine Optimization is reason number one.

A Blog is an inexpensive form of public relations and marketing.

A Blog can be more effective than traditional methods of turning prospects into customers or clients

Blogs can help you receive immediate customer/client feedback.

Blogs are easier and less expensive to manage than full-fledged web sites.

All wonderful reasons to do a blog to market and promote your law firm. However, as the article points out, there is a downside to Blogging. “The biggest hurdle to blogging is the commitment to keep it going.” Writing a post is really as easy as sending an email. However, especially in the early days of your blog, you have to make a commitment to post at least two to three times every week. That is a minimum so that it maintains search engine growth and keeps bringing readers back to read more.

In the Blawg for Profit program, Michael and I will be showing you how you can make this all work as a great marketing tool. We will provide you with the tools to make sure your blog is successful.