Newsletter or a Blog?
Kevin O’Keefe at Real Lawyers :: Have Blogs had a post today concerning converting a newsletter into a blog.
I have had conversations often with lawyers who do a newsletter and just don’t get the benefits of a blog over a newsletter. Or who just don’t think they can give up the newsletter. What they forget is that a blog can become your firms newsletter that someone can subscribe to and receive updates as you do them. And what the lawyer also forgets is that the blog can be a newsletter that they update as often as they want without having to reprint it and have that added cost.
In his post, Kevin points out some of the benefits and results of a blog. First is client face-time, sharing legal information, and showcasing legal expertise. But it is more:
- Cost savings in reduced time and non recurring graphic & formating expense.
- Brief content made it easy and enjoyable for lawyers creating content.
- Content was distributed when done, rather than at monthly or quarterly intervals.
- Reduced marketing department time with lawyers posting content directly to blog.
- Content is indexed on search engines so content is now seen by broader audience than with newsletter.
- Content distributed by RSS and email, with users selecting their preference.
- RSS distribution gets content into Google Blog Search and Technorati so that Internet users monitoring content by keywords and key phrases will receive your relevant blog posts; especially key for media who regularly do this.
- Index by topic of archived content that’s fully searchable.
Newsletters do have a role. But don’t overlook what all you can accomplish with a well designed, well maintained and updated blog for you overall marketing efforts.
Tags:Blogging Internet Marketing
PUT THESE PROVEN PROMOTIONAL TOOLS IN YOUR EMAIL MARKETING NEWSLETTERS AND WATCH YOUR RESPONSE SOAR!…
To maintain customer loyalty, you have got to offer the customer something; give them plenty of reasons to come back to your business. There are plenty of typical marketing promotions available to businesses today. The only problem is…you usually onl…
February 24th, 2008 | #